Welcome to Athletic Management

July 18, 2019
Coach & Athletic Director magazine, owned by award-winning B2B publisher Great American Media Services, has acquired three prominent sports industry magazines previously owned by MomentumMedia – Coaching Management, Athletic Management and Training & Conditioning.
May 27, 2019
  By Dr. David Hoch, CMAA, CIC It is essential to maximize every available minute to in order to be thoroughly prepared.  You can’t afford to waste any time and there is only one answer if you want to reach your full potential as an administrator or coach.  You have to plan and organize down to the smallest details. The following suggestions will help you with this difficult and sometimes overwhelming task of planning and organization.
From New World Of Coaching
Dr. David Hoch, CMAA, former Athletic Director at Loch Raven High School in Baltimore County, Md. is a regular contributor this newsletter and has been a major reason for its success. Dr. Hoch shares his thoughts on the key qualities that makes a coach outstanding.
Event Management
May 5, 2019
By Dr. David Hoch, CMAA, CIC Finding enough money to effectively operate an athletic program is often a challenge for an athletic administrator. Budgets are commonly bare-boned and this means that administrators have to look for additional sources for financial support. As one possible solution, an athletic director might think about raising the ticket prices in order to produce more gate revenue to help close the gap. Before you jump at this possibility, however, you really should think about the following considerations.
April 28, 2019
  By Rick Spriggs - Head Coach/Ulster Fillies College Showcase 16U/18U Tournament Director/Ulster Fillies      Clinic Coordinator/Elite Collegiate Skills Camps   The vast majority of ( if not all) high school programs have a high percentage players who are participants on travel sports teams as well.
April 27, 2019
  By Dr. David Hoch, CMAA, CIC A critical tool to help ensure that communication is effectively and properly undertaken in your athletic program is to have an established chain of command. This is particularly vital when dealing with complaints from parents. It is important that everyone knows where the process has to begin and also to understand why this needs to be done. The following is an example of a typical chain of command
April 27, 2019
By Dr. David Hoch, CMAA, CIC In athletic departments, there are different types of and reasons for holding meetings. Some are informational in nature and are held for parents, coaches and various constituents of the program. There are also times in which an athletic administrator is looking for input in the form of suggestions, ideas or solutions.
April 23, 2019
  Gone are the days when there were only scoreboards for keeping score and gaining the attention of fans. With video displays, schools can now do so much more at their games. From engaging fans to raising revenue to providing learning opportunities for students, video display boards provide a number of benefits to athletic departments.
April 22, 2019
  The topic of whether high schools should be required to employ a full-time athletic trainer—and how to fund it—is an issue that's been discussed by athletic directors, athletic trainers and athletic administrators for many years now.
April 22, 2019
  April is National Lawn Care Month, and for obvious reason—for many parts of the country, it's first time that lawns need to be mowed and fertilized. This is also a key month for the mowing of sports fields. An article on the Cornell University Sports Field Management division provides the following tips for mowing your playing field not only this month, but also throughout the spring and summer. Proper mowing height
April 22, 2019
  Very soon the school sports season will be over, and the long summer break begins. It's obviously the most dormant period for college and high school athletics. The summer is hardly a time to take a break in adding content to your athletic department website. If you stop putting new copy and images on your site, and promoting the new content through social media, you are wiping out any growth that your site achieved during this school year and will be working in the fall to regain what you've lost.
April 20, 2019
By Dr. David Hoch, CMAA, CIC Many leagues or conferences generate schedules for their member schools and some athletic administrators may actually contribute to a group effort to design the total league schedule. Beyond the league schedule and within the state-wide limits on games for each sport, you may also have the opportunity to add a few non-league contests. Instead of taking the first call that you get in order to fill these open dates, there are a few things that you should initially consider.
April 16, 2019
  More students at high schools and colleges are using anti-anxiety medications or dealing with a form of depression than ever before. And the world of high school athletics is certainly not immune to the issue of mental health issues. • About one quarter of college athletes participating in a 2016 study reported "clinically relevant" levels of depressive symptom.
April 15, 2019
Looking for a different type of fundraiser for your athletic team or athletic department? Consider conducting a Cake Auction. Muscatine High School in Iowa holds an annual Cake Auction, which Athletic Director Mike Morgan described in an article on the VoiceofMuscatine.com in the following manner: “Until you experience it the first time, you don’t fully understand it.”
April 13, 2019
  If only coaches could only focus on teaching the fundamentals of their sport to their athletes, scouting and developing a gameplan for opponents, and making decisions on strategy and player motivation during competition. Unfortunately, there's much more to coaching than this, especially in today's world of college and high school athletics.  Athletic Directors understand this, and that's why most have created a Coaches Handbook that they update and go over with their coaches before the start of a season.
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