Visiting Facebook

June 25, 2018

Last month, four administrators from Middle Tennessee State visited the headquarters of Facebook in Menlo Park, Calif. According to the Tennessean, the visitors included Mark Owens, Athletic Director; Rob Janson, Strategic Communications Manager; Andrew Oppman, Vice President for Communications and Marketing; and Brent Beerends, Social Media Coordinator.

"It's an incredible place and it was fascinating to see where things are going in terms of social media," Owens said. "We had meetings both days, we toured the facility and we asked a lot of questions. At first I was like, 'Do I really need to go, or can I just send some of my people?' I am so glad I went because it was so educational."

Owens said he and his fellow officials learned a great deal of valuable information, such as that one in three Instagram users was a sports fan, and that by reaching those users, the school could reach a younger audience.

"They gave us a bunch of statistical stuff, like 90 percent of people while watching games utilize their mobile devices," Owens said. "They gave a lot of how-to tips. They told us how to monitor our stuff and let us know that when people click on and 'like' your videos, you can target them for season tickets. It was a lot of information in a short period of time."

Owens invited Facebook employees to watch a Blue Raiders football game this fall.

"I asked them to come and watch our operation and tell me how we're doing, how they would change things," he said. "They were real interested in doing that."

SEARCH for Products
SEARCH for Vendors

Lockers That Work

Looking for lockers for your team rooms? All-Star sport lockers from List Industries have raised the bar with their quality, functionality, and durability. All-Star locker feature List’s exclusive Hollow-T framing system that has ½” 13-gauge flattened expanded metal sides for maximum ventilation, safety, and rigidity. Plus, interlocking body components create a sturdy sports locker that … CLICK TO READ MORE...

Moving Up to the Pros

After years of success serving the college athletic market, G2L Window Systems got the call up to the pros. A G2L system was installed in one of the suites at Lincoln Financial Field, home of the Philadelphia Eagles. G2L Window Systems feature frameless, open-air design that allows fans to enjoy the sounds and smells of … CLICK TO READ MORE...

Record Boards Suited for the Diamond

Baseball and softball season is just around the corner, so this a perfect time to think about the best way celebrate the accomplishments of these teams. Austin Plastics & Supply offers a large variety of record display boards designed specifically for baseball and softball. Most focus on individual season and career records for pitching and … CLICK TO READ MORE...