A Rubric for Evaluating Coaches

March 24, 2019

Before they develop their first practice plan, coaches should know exactly what they are expected to achieve. Athletic directors need to make it clear to their coaches how they will be evaluated. 

Philip J. Willenbrock, EdD, Athletic Director at the Evergreen Campus, a high school within Highline Public Schools near Seattle, Wash., wrote about a system that he developed for his coaches in an article for Athletic Management.

Dr. Willenbrock noted that many school districts have adopted rubrics to serve as a checklist for defining good classroom instruction, and he took the same approach with coaching his evaluations.  He goes over this rubric with his coaches before the start of their season.

While coaches do need sport-specific knowledge to be effective, Dr. Willenbrock believes leadership qualities remain the most critical factor in determining long-term program success. Thus, his rubric focuses more on leadership than the athletic performance of the team.  He evaluates coaches in four primary areas: 1) Team Cohesion; 2) Creating a Culture; 3) Player Development; and 4) Role Modeling. 

Below is a quick look at the criteria that Dr. Willenbrock uses evaluate coaches on for each of the four Coaching Essentials.

Team Cohesion
Clear direction
Rules and policies
Explicit authority
Appropriate traditions

Creating a Culture
Culture of motivation
Culture of respect
Culture of responsibility
Culture of safety

Player Development
Progressive teaching
Fulfilling potential
Support systems

Role Modeling
Cultural competency
Positive nature
Working with assistants

Dr. Willenbrock details the specific of each area in the Athletic Management article.

Dr. Willenbrock points out that not only will your coaches appreciate the clarity of this process, but the end-of-the-season evaluation will be a true developmental tool for the coach and the entire athletic program.

SEARCH for Products
SEARCH for Vendors

Lockers That Work

Looking for lockers for your team rooms? All-Star sport lockers from List Industries have raised the bar with their quality, functionality, and durability. All-Star locker feature List’s exclusive Hollow-T framing system that has ½” 13-gauge flattened expanded metal sides for maximum ventilation, safety, and rigidity. Plus, interlocking body components create a sturdy sports locker that … CLICK TO READ MORE...

Moving Up to the Pros

After years of success serving the college athletic market, G2L Window Systems got the call up to the pros. A G2L system was installed in one of the suites at Lincoln Financial Field, home of the Philadelphia Eagles. G2L Window Systems feature frameless, open-air design that allows fans to enjoy the sounds and smells of … CLICK TO READ MORE...

Record Boards Suited for the Diamond

Baseball and softball season is just around the corner, so this a perfect time to think about the best way celebrate the accomplishments of these teams. Austin Plastics & Supply offers a large variety of record display boards designed specifically for baseball and softball. Most focus on individual season and career records for pitching and … CLICK TO READ MORE...