Postseason Produces Deficit

June 4, 2018

Competing in the college football playoffs last year ended up costing the University of Alabama more than $7.5 million while postseason revenue was less than $4.3 million. The result was a loss of more than $3 million.

According to the Tuscaloosa News, the expenses came from employee bonuses, lodging, transportation and tickets absorbed. Alabama's appearance at the Sugar Bowl cost $2,825,659, while the expenses for the College Football Championship Game were $2,546,299.

“The fact that Alabama has earned a spot in every College Football Playoff is truly something to be proud of,” Greg Byrne, Director of Athletics, said. “Certainly with those opportunities come added costs, however there are so many positives from an exposure standpoint for athletics, the University and our state. I will also say that this year we worked on addressing some of those added costs in being more efficient with our travel party size, which we will continue to do in the future.”

Alabama paid $2,219,486.86 in bonuses to 72 employees this year, which was slightly lower than the 2016 season's total of $2,296,809.77. Bonuses included $400,000 to Head Coach Nick Saban, $96,300 to Head Strength Coach Scott Cochran, and $22,916 to Deputy Director of Athletics Finus Gaston, to name a few.

Alabama sold 10,660 tickets to the Sugar Bowl, but had to absorb 1,624 tickets, at a total cost of $293,050. Only 152 of the tickets were actually unsold, while the rest were used by players' families or for other purposes.


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