Logo Nixed

January 7, 2019

This summer the University of Nevada Las Vegas contracted with Adrenalin, a Denver-based firm, to develop a new logo for the athletics department, using $50,000 in privately raised funds, as reported by the Las Vegas Review-Journal. The mark included several elements tied to UNLV tradition, including mountain ranges and a cowboy hat.

However, reaction to the logo was harsh and negative, and UNLV has decided to not use it. 

“We are exclusively using the iconic UNLV arch logo, and no new items with the ‘new’ mark are being approved through the licensing process,” Andy Grossman, a spokesperson for the athletic department, said in an email.

Grossman said the university would consider changing the logo once the school's football team moves into the shared stadium with the Raiders in 2020. The current deal expires on May 31, but the arch logo will remain after 2020.

Bill Paulos, a booster for UNLV, said his first reaction to the new logo was “How does that make any sense?” He said logos were supposed to be easily understandable, and that the curved 'UNLV' served this purpose well.

“I think we have plenty of people in this town that can come up with a spectacular logo for UNLV,” Paulos said. “I don’t know why we don’t do a contest at the university with our students. A logo should mean something when somebody looks at it.”

Joe, Haro, a former star running back who is Presiden of the UNLV Football Foundation, said the logo “was a total colossal failure,” and it was time to move on.”

“I think keeping the original logo is right for the university. It’s iconic,” he said. “Going into the new stadium and recruiting and all those things, I think it’s something that has a strong appeal to kids and people around the U.S.”

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