Inside Look

August 7, 2017

This article first appeared in the August/September 2017 issue of Athletic Management

More and more often, it’s all hands on deck when it comes to recruiting. At NCAA Division III SUNY Oswego, Director of Athletic Communications Mike Bielak is doing his part by creating short YouTube videos for each sport team.

The idea is to give prospects an inside view of the team, interspersing practice and game action with interviews. The videos focus on why current student-athletes chose Oswego and what they are getting out of their experience.

“We try to touch on that from both an academic and an athletic perspective,” Bielak explains. “Athletes from different majors talk about what they like about the school and team, and how it is shaping their future.”

The initial roadblock was that the athletics department had no resources to put together professional videos. But that problem was solved when university communications hired a videographer and Bielak reached out to him. “Because this is about more than athletics—it’s about showcasing our school and bringing in more students—the college agreed to help,” Bielak says.

To create the videos, Bielak begins by sitting down with the coach and the videographer. “It’s really up to the coaches to decide how they want their program to be seen,” says Bielak. “We started with wrestling, which has a good history here and a big alumni base. So with that one we focused on tradition.”

The videographer then shoots and edits the film, with help from an intern Bielak has brought on board who also serves as the sport director for the student television station. “We are making each video about a minute and a half to two minutes,” says Bielak. “The idea is just to give a brief overview of the program.”

Once produced, the videos are posted on the athletics website, the team website, the school’s YouTube site, and social media. Response has been overwhelmingly positive. “We’ve done two sports so far and the others are chomping at the bit, asking, ‘When’s my turn?’” Bielak says. “And we’ve been able to do this without any extra costs.”

SEARCH for Products
SEARCH for Vendors

A Rebounder With Versatility

Medicine ball exercises are a staple of many workout routines. Whether the goal is performance enhancement by strengthening the core or helping an athlete rehab from an injury, medicine balls are versatile piece of equipment that can get the job done. But most strength coaches and athletic trainers don’t have enough time available to catch … CLICK TO READ MORE...

Author and Strength Coach Mike Mejia Praises VersaClimber

“Over the course of the past twenty years I’ve trained hundreds of clients that run the gamut from average Joe’s to professional athletes and in all that time, I’ve never come across a cardio piece that comes anywhere near the Versa Climber!” says Mike Mejia M.S., CSCS, author of The Men’s Heath Better Body Blueprint, … CLICK TO READ MORE...

Indoor Pool Surface Solution

Mateflex has indoor pool surfacing that is safer and more enjoyable to walk on than concrete. Mateflex offers perforated tiles to allow water to drain through that can cover up old, unsightly concrete or just spruce up a new area with a colorful design. The interlocking tiles dry quickly while keeping your feet out of … CLICK TO READ MORE...