How to Achieve & Exceed Your Game-Day Dreams

April 18, 2019

What is the biggest problem for any athletic director working to achieve a game-day vision? Price. It happens all the time when discussing equipment needs with athletic directors – the energy is high, snow balling from one idea to the next. Then when it comes to cost of the scoreboards, audio, and video equipment that’s needed to achieve their vision, it quickly turns from a discussion of “what do I want” to “what can I afford”. As you can expect, that’s a very different vision, with far less enthusiasm.

What if you can have all of your wants?

The proven solution to the problem frequently used is high schools – sponsorships. While a logical step, it comes with tremendous pressure. You only have one shot to price it right. Priced correctly, a sponsorship could not only pay for your dream equipment, but even fund other areas of your program. Sadly, schools only reach their full sponsorship potential a third of the time.

“The fear of finding sponsors in a rural area was daunting.” Steve Verheyen, Director of Operations, Reeds Spring High School.

In fact, the average school leaves $300,000 on the table over a 10-year contract. This money could have funded even more visions of your athletic program – a new turf, football lights, a new gym floor or even a fully equipped weight room.

There is a better way.

As the industry leader, Daktronics, the industry leader in scoring, video and audio solutions, offers assistance and the experience to walk you through how to fund your dream at no additional cost.

“We filled our needs and added an extra sponsor panel due to the overwhelming support of local businesses and individuals,” shared Dr. Kurt A. Sinclair, Principal at Bradford High School. “We filled 13 sponsor slots in roughly 20 days.”

Daktronics works every day with schools and universities around the country to set up plans that will not only ensure you achieve their sponsorship goals quickly, but also produce a memorable game day for both fans and student athletes.

“The Daktronics Sports Marketing division made fundraising and implementation of our video board a very easy process,” said Jerry Buti, Athletic Director of Defiance High School in Ohio. “We think they have the best staff and product in the industry.” 

To learn more about the Daktronics solution, visit

Recent Daktronics Video Display Installations:
•  McKinney ISD in McKinney, TX
•  Brookings High School in Brookings, SD
•  Green Valley High School in Henderson, NV
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