Football Revenue

September 5, 2018

For many schools in northeast Mississippi, football is an important source of revenue. According to the Daily Journal, Josh Dowdy, Athletic Director at Pontotoc High School, estimates that $20,000 to $25,000 of the athletic budget goes toward the football team. He said that by selling between 1,300 and 1,500 tickets for $6 each, the football team makes $7,800 to $9,000 per week, comprising 70 percent of the athletic department's revenue.

“Football is the moneymaker,” Dowdy said. “More than any other sport, it’s going to attract the most fans and bring in the most money. That’s always been the case. Especially in Mississippi.”

Football advertisements can sell for hundreds or thousands of dollars, and schools can bring in significantly more for selling name rights for facilities. John Oxford, Renasant Bank's Director of Marketing, said the exposure gained through such advertising was critical for his bank.

“As a marketer, you’re always looking for ways to reach your target audiences. For community banks like us, high school football Friday nights are where that audience is,” Oxford said. “High school football is a big part of a community’s culture. As a brand that wants to be part of that culture, you absolutely have to be involved with high school football in some way.”

Justin Hollis, Head Coach at Myrtle High School, said football was essential to his school.

“We have to have a field. Basketball has always been the ring leader in Union County to foot the bill for a lot of other things. With our football program, we hope to start generating money,” Hollis said. “We’ve relied on basketball forever, but football can be a different animal. As long as we can fill the stands up.”

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