Football Revenue

September 5, 2018

For many schools in northeast Mississippi, football is an important source of revenue. According to the Daily Journal, Josh Dowdy, Athletic Director at Pontotoc High School, estimates that $20,000 to $25,000 of the athletic budget goes toward the football team. He said that by selling between 1,300 and 1,500 tickets for $6 each, the football team makes $7,800 to $9,000 per week, comprising 70 percent of the athletic department's revenue.

“Football is the moneymaker,” Dowdy said. “More than any other sport, it’s going to attract the most fans and bring in the most money. That’s always been the case. Especially in Mississippi.”

Football advertisements can sell for hundreds or thousands of dollars, and schools can bring in significantly more for selling name rights for facilities. John Oxford, Renasant Bank's Director of Marketing, said the exposure gained through such advertising was critical for his bank.

“As a marketer, you’re always looking for ways to reach your target audiences. For community banks like us, high school football Friday nights are where that audience is,” Oxford said. “High school football is a big part of a community’s culture. As a brand that wants to be part of that culture, you absolutely have to be involved with high school football in some way.”

Justin Hollis, Head Coach at Myrtle High School, said football was essential to his school.

“We have to have a field. Basketball has always been the ring leader in Union County to foot the bill for a lot of other things. With our football program, we hope to start generating money,” Hollis said. “We’ve relied on basketball forever, but football can be a different animal. As long as we can fill the stands up.”

From New World Of Coaching
Bob Ladouceur’s coaching innovations at De La Salle produced 12 straight undefeated seasons in football, which set a national record at the time of 151 consecutive wins. But for Ladouceur, the number of accumulating wins was never his main focus—just a byproduct of the culture he built within his team.
SEARCH for Products
SEARCH for Vendors

A Rebounder With Versatility

Medicine ball exercises are a staple of many workout routines. Whether the goal is performance enhancement by strengthening the core or helping an athlete rehab from an injury, medicine balls are versatile piece of equipment that can get the job done. But most strength coaches and athletic trainers don’t have enough time available to catch … CLICK TO READ MORE...

Author and Strength Coach Mike Mejia Praises VersaClimber

“Over the course of the past twenty years I’ve trained hundreds of clients that run the gamut from average Joe’s to professional athletes and in all that time, I’ve never come across a cardio piece that comes anywhere near the Versa Climber!” says Mike Mejia M.S., CSCS, author of The Men’s Heath Better Body Blueprint, … CLICK TO READ MORE...

Indoor Pool Surface Solution

Mateflex has indoor pool surfacing that is safer and more enjoyable to walk on than concrete. Mateflex offers perforated tiles to allow water to drain through that can cover up old, unsightly concrete or just spruce up a new area with a colorful design. The interlocking tiles dry quickly while keeping your feet out of … CLICK TO READ MORE...

The Evolution of the Lifting Platform

The days of the above ground weightlifting platform may be a thing of the past. More and more high schools, colleges, and professional strength and conditioning facilities who are either building a new facility or renovating an existing facility are going away from the traditional above ground lifting platform and choosing the inlaid platform, which … CLICK TO READ MORE...

Teaching Principles: Neck Rotation

Coach Bill ‘Jake’ Jacobs goes back to the basic teaching principles with Neck Rotation. View his demonstration.  CLICK TO READ MORE...

VIEW MORE ARTICLES

Stay at the Top of Your Game!
x
Receive articles like this by signing up for our newsletters