AAC Wants to Power Up

May 4, 2017

There are currently five Power conferences—the SEC, ACC, Big Ten, Pac-12, and Big 12—in collegiate sports. The American Athletic Conference (AAC) is aiming to change that to six.

The AAC recently released a strategic plan with the intent of moving forward to gain a place as a Power conference. In addition, the plan focuses on the conference’s five pillars: student health, safety, and well-being; academic excellence; athletic excellence; branding, marketing, communications, and public relations; and revenue generation.

“We are obviously completely focused and dedicated to being a Power Six conference,” Mike Aresco, AAC Commissioner, told The Virginian-Pilot. “We think we already are. We are doing everything the other guys are doing. This is the first step in terms of writing it down.”

The goals outlined in the AAC’s strategic plan include filling stadiums and arenas to 70 and 80 percent capacity for football and basketball games, along with reaching a 90 percent graduation rate. Boosting media coverage is also included.

“We’ll also need a better TV deal, we know that,” Aresco said in The Virginian-Pilot. “But the very first step is to be perceived by you, the media and fans as a P6 conference. Perception in many cases becomes reality.”

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