Articles

January 29, 2015
In the never-ending quest to properly price tickets, Northwestern University may have found a helpful new method. Taking dynamic pricing in a new direction, the school experimented with a type of reverse auction for selling tickets to its final two 2012-13 men's basketball home games. Under the system, which was developed by a pair of economics professors at the school and called "Purple Pricing," ticket prices are initially set at a high price. If not enough tickets are sold, the school can... more
January 29, 2015
High school athletic directors have debated for years whether to use two or three officials at their varsity basketball competitions. This winter, the Utah High School Activities Association (UHSAA) wrapped up a five-year pilot program focused on finding an answer. Prior to 2008, Utah schools used two-person crews exclusively. The UHSAA started the project by distributing surveys to coaches from each of the state's five classifications to gauge their interest in switching to three officials.... more
January 29, 2015
Fundraising is in Vic Cegles's blood. Entering his eighth year as Athletic Director at Long Beach State University, Cegles has helped increase annual fundraising revenue every year, thanks to his restructuring of operations. He also secured a $2 million cash gift, the largest in department history. Back in 1989, when he was Assistant Athletic Director for Development at Arizona State University, Cegles wrote an article for our second issue of (College) Athletic Management. The topic was... more
January 29, 2015
Normally, you would not confuse Aberdeen (S.D.) Roncalli High School Athletic Director Tom Murphy with a member of the Bee Gees. But the day after the school's girls' basketball team "stayed alive" to capture its first regional title in over 40 years, Murphy, as he promised, showed up to school wearing a disco-ready pastel yellow leisure suit straight out of the 1970s. "Midway through the season, the team asked me if I would break out what they call my 'banana suit' if they won the region and... more
January 29, 2015
Looking over his team at the start of last season, Ryan Svenson, Head Boys' Basketball Coach at Hillsboro (Ore.) High School, saw a problem. The athletes didn't know each other well. His solution? Take away players' cell phones during bus rides to road games. "Unlike previous years where the players were close, we had a more scattershot collection of kids," Svenson says. "I wanted to come up with a way to encourage them to communicate face-to-face, and the more I talked about it with my staff,... more
January 29, 2015
When the first issues of (College) Athletic Management were published in 1989, "Women in Intercollegiate Sport," an ongoing study of women's participation and employment in college athletics, was 12 years old. An article we published that year relayed some grim statistics from the study: The percentage of females coaching women's college teams had dropped below 50 percent, 83 percent of athletic departments had a male at the helm, and 32 percent of departments had no female athletic... more

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