Articles

March 14, 2019
"A dumpster fire." Those are the words Mark Ingram uses to describe the situation at the University of Alabama Birmingham (UAB) when he was interviewing for the Athletic Director position in April 2015. Over the previous six months, the school had dropped football, then announced it might bring it back. Uncertainty and instability were engulfing the athletic department. Undaunted, Ingram took the job—it would be his first time leading an athletic department, but he had experience in both... more
Progressive Programs
March 13, 2019
Note: This is the second part of a series on Hiring Female Coaches within your athletic department.  The first article focused on the importance of having women well-represented on your coaching staff. by Meg Seng Even when we know that having both men and women coaching our student-athletes is important, many of us run up against constraints, not the least of which is time. Let’s go back to our approach for hiring head coaches. After posting the position and not getting many applicants, we... more
March 13, 2019
With the shocking news about "Operation Varsity Blues" this week and the allegations against certain college coaches who have been implicated in the scandal, it's a time when many college athletic directors and administrators are analyzing their operations to safeguard against a similar situation occurring on their campaus. Two litigators from the law firm Lightfoot, Franklin & White, which has a prominent NCAA compliance practice and a white-collar defense group that has helped well-known... more
Marketing
March 10, 2019
More than ever before high school athletic departments are needing to consider outside sources for generating funds to operate their athletic teams and operations. Developing sponsorship and marketing programs for businesses and corporations is an obvious path to take, There are many directions an athletic director can take to solicit sponsors, and it's critical that you create a detailed plan first. You have a lot of sources within your community that can help craft a successful sponsorship... more
Equipment
March 9, 2019
Proper care of helmets, is imperative to the safety and success of the athlete, and the proper fitting of helmets is a large part of ensuring the safety of the athletes who wear them. Preston “Stick” Rogers, E.M.,C, Director of Football Equipment Operations at Mississippi State University, offers advice for properly fitting your athletes with helmets. Rogers provided these tips in an article for AEMA Journal, a publication produced by the Athletic Equipment Managers Association. The purpose of... more
Progressive Programs
March 9, 2019
Athletic departments and associations around the country are taking steps to fight to trend of sport specialization among high school athletes. Prescott High School in Arizona created a program in which any student-athlete who participates in a sport in all three seasons of the school year will receive a T-shirt and a pass for all the school’s athletic events for next season. An article detailing the program in the Prescott Daily Courier. Prescott Athletic Director Missy Townsend wrote an... more

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