Articles

Football
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management It’s no secret that participation in high school football has hit a bumpy path, with some small school districts struggling to field teams. In New York state, one group has been attempting to find remedies. Three years into its work, results have been mixed. From 2009-10 to 2015-16, New York saw a decrease of 6,000 high school players, and the problem is pronounced in rural areas. In response, the Central New York... more
Gameplans
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management In late February, a fire swept through the Williams Center at Lees-McRae College, leaving the athletic department without a home. Here’s how its leader kept everyone together. By Craig McPhail   Craig McPhail is Vice President of Athletics at Lees-McRae College, where he has worked since 1998, formerly as Sports Information Director and Head Men’s and Women’s Cross Country and Track and Field Coach. He has served as... more
Gameplans
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management When his soccer coach quit mid-season, this athletic director-football coach stepped in, learning what it’s like to be a new coach all over again.   By Joe Clement   Joe Clement, CAA, is Athletic Director at Terrebonne High School in Houma, La. He also serves as President of the Louisiana High School Athletic Association and as an Assistant Coach with the football and softball teams at Terrebonne, adding Head Boys’... more
Q&A
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management.     Shifting from practicing law to being a high school athletic director is not a typical move. But for Tom Donnelly, it was the answer to finding a more fulfilling career. It was also a good break for Clark Montessori Junior High and High School, where he was Athletic Director from 2001 to 2008, and Walnut Hills High School, where he currently serves in the same position. At both of these Cincinnati public schools... more
Marketing
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management Looking for a better way to attract students to sporting events, UCLA realized the remedy was right in front of them. It turned the leaders of its fan group into marketing interns. By Josh Rebholz   Josh Rebholz is the Senior Associate Athletic Director for External Relations at UCLA, serving on the senior staff for athletics while overseeing all external facets and revenue generation. He also serves as President for... more
Sports Medicine
May 24, 2017
This article first appeared in the June/July 2017 issue of Athletic Management Despite a lack of funds and initial support, sports medicine professionals in Milwaukee figured out how to bring athletic training services to inner-city schools. By Mark Alberg and Lisa Strick Mark Alberg is Manager of the Athletic Training Program at Midwest Orthopedic Sports Medicine in Milwaukee. He can be reached at: Mark.Alberg@ascension.org. Lisa Strick is an Athletic Trainer with Midwest Orthopedic Sports... more

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