Athletic Management 19.04 June/July 2007
WARMUPS

Progressive Programs

A Code for Captains

In the past, when student-athletes at Cohasset (Mass.) High School were chosen team captains, they received little advice. "Be a leader" was pretty much the extent of their training. This year, though, Athletic Director Ron Ford changed that.

Fundraising

Gift of a Lifetime

When most people think of life insurance, they don't think of athletic department fundraising. But at Oklahoma State University, an innovative long-term fundraising plan built around life insurance policies is helping to ensure a bright future for Cowboy and Cowgirl sports.

Student-Athlete Welfare

Overseas Opportunities

Study abroad programs have been providing college students with cross-cultural learning experiences for decades. But for student-athletes, the idea of a semester abroad can seem about as realistic as spending time on the moon.

Rules Changes

Wrestling with Weight

A review of recent NFHS wrestling rules recommendations.

Academic Reform

Be There or Be Fined

Most college athletic departments tell athletes that missing classes or tutoring sessions can be costly, but at the University of Georgia, it's not just a figure of speech.

Media Rights

Underexposed

A-10 schools lose TV exposure with new broadcasting deal.

High School News

Cutting Back

One year after first proposing changes, the Tennessee Secondary School Athletic Association (TSSAA) has approved several adjustments to its sports calendar for 2007-08.


Q&A

Q&A with David Williams

Vanderbilt University


GAMEPLANS

Gameplan: Leadership

Meeting, On Two

To conduct effective coaches' meetings, think of yourself as the quarterback and the next meeting as the play they're all waiting for.

Gameplan: Strategic Planning

Risky Business

It's hard to get ahead if you don't take risks, yet easy to make a blunder if you do. A pair of expert risk-takers explain how to find the right balance.


FEATURE ARTICLES

Sportsmanship

Rules For Rowdiness

There's a fine line between fans having fun and abusing opponents with their actions. Developing clear guidelines on what is appropriate (and what is not) is critical for every school.

Cover Story

Clearing Financial Hurdles

A losing season, an unexpected deficit, or a crisis of any sort can wreak havoc on an athletic program's budget. Five athletic directors share their stories of overcoming difficult financial situations.

Leadership

Focused Forward

How do you keep moving forward in a career as dynamic as athletic administration? By continually learning, networking, and asking the right questions.

Student-Athlete Welfare

Through Their Eyes

Six athletes in six different sports talk about competing in NCAA Division III: the pros and cons, what changes they'd like to see, and whether the division should split in two.

Fundraising

Watching Every Penny

For most athletic departments, every penny raised by the booster club is important. That's why you need a system of checks and balances--and a culture of integrity--to guard against embezzlement.


SCOUTING REPORT

Branding Fitness Facilities

When a school renovates its athletic facilities, the focus is often on purchasing state-of-the art equipment or creating more practice and workout space. Those goals are now being supplemented by developing ways to enhance school pride, and attract recruits. One way schools are doing this is by marketing their brands, or identifiable logos, to their own student-athletes.

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