Athletic Management
19.02 February/March 2007
WARMUPS
New Ideas
Recruiting
Turning off Texting
Adding Sports
To the Extreme
Media
Just Say No
Sportsmanship
Clean Ducks
Coaching Salaries
WIAA Schools to Monitor Gifts
On Campus
Assessing the Arms Race
Division I athletic departments are spending too much money, growing their budgets at a rate two to three times that of the rest of higher education, and borrowing against future earnings to pay for facility expansions and upgrades, all of which puts their institutions at risk. That is the finding in an NCAA report, "The Second Century Imperatives," released in October 2006 by a 50-member task force.
Q&A
Q&A with Michael Covone
Barry University
GAMEPLANS
Hiring
Racing Against Time
You're down a coach and the season is starting. What do you do? Abandon the traditional process and start networking. Fast.
Fundraising
Pass Go: Collect New Donor
Uncovering new donors requires thinking about the fundraising game in a systematic way. It also means leaving no stone unturned.
FEATURE ARTICLES
Cover Story
Ahead of the Curve
Keeping today's fans informed entails a lot more than posting game recaps on your Web site. Here's a look at how some top athletic programs are staying on the cutting edge with their new media initiatives.
Student-Athlete Welfare
Easing the Insurance Burden
Continually rising premiums for secondary insurance have many schools scrambling to find cost-effective coverage. The NCAA is trying to help through a pilot coverage program and 'best practices" guidelines.
Preventing MRSA
Blocking an Outbreak
MRSA is a microscopic bacterial infection that can rip through your athletic department like wildfire. Education, communication, and fully supporting your sports medicine staff are the keys to protecting your teams from this highly contagious condition.
Coaching
A Balanced Attack
Most coaches want to teach their athletes both skills and competitiveness. Depending on the gender they coach, most coaches end up focusing on only one.
Cover Story
Unlocking the Code
Making sure your conduct codes will not be challenged in court has become a difficult task. Here's a look at the most recent lawsuits on athlete disciplinary actions, along with advice from veteran athletic directors.
Leadership
Their Place in History
Starting a hall of fame can boost school spirit, dedication, and support for your athletic department. But only if you include many stakeholders in the process.
Marketing
Students on Board
Wondering how to put some extra energy and creativity into your marketing plans? The answer may be right in front of you.
DIRECTING ATHLETICS
Question of the Day
How do you stay in sync with central administration at your institution?
DIRECTING ATHLETICS
Student-Athlete Welfare
Easing the Insurance Burden
Continually rising premiums for secondary insurance have many schools scrambling to find cost-effective coverage. The NCAA is trying to help through a pilot coverage program and 'best practices" guidelines.
DIRECTING ATHLETICS
Cover Story
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Ahead of the Curve
Keeping today's fans informed entails a lot more than posting game recaps on your Web site. Here's a look at how some top athletic programs are staying on the cutting edge with their new media initiatives.